Exploring Hollie Velten-Lattrell's Transformative Design Philosophy

Hollie Velten-Lattrell design philosophy: Woman in creative workspace, standing confidently.

Unpacking the Unique Approach to Interior Design

Hollie Velten-Lattrell is not just your average interior designer—she’s a "space doula," a term she uses to describe her unique approach to creating homes that resonate emotionally with families. Transitioning from a successful career in merchandising, Velten-Lattrell started her design practice, SPACES by Hollie Velten, in Maplewood, NJ. Her mission is to craft environments that reflect individual stories and encourage genuine comfort.

Empowering Families Through Design

One of the standout features of Velten-Lattrell's design philosophy is her method of engaging with clients, particularly children. Rather than simply dictating what furniture to buy or what color to choose, she uses interactive elements like play and conversation to understand her clients’ needs. As highlighted in her previous work with kids' rooms, she emphasizes the importance of a child’s perspective in the design process, creating a space that reflects their imaginations and individual stories.

The Intersection of Functionality and Aesthetics

For Hollie, design isn't just about aesthetic appeal; it also encompasses functionality and emotional resonance. She collects heirlooms or cherished items as a foundation for design. For every room she decorates, she chooses a "bedrock piece," such as a family photograph or heirloom object, to inspire the overall design. This approach not only grounds the space but also instills a sense of belonging and identity.

Why Design Should Be Authentic

Velten-Lattrell urges homeowners not to chase perfection; rather, they should seek personality in their spaces. In line with the 'poetic vs. perfect' design philosophy—the idea that homes should tell a story and embody memories—she encourages families to embrace the quirks and imperfections that come with a lived-in home. This perspective is not only liberating but leads to cozy, inviting spaces that genuinely feel like home.

Guidance for New Homeowners

If you’re looking to design your family space, taking a cue from Velten-Lattrell's practices can be enlightening. The power lies in collaboration—allow your children to express their ideas and contribute to their environments. In doing so, you create not just a design but also a family narrative that evolves as your children grow.

Overall, Hollie Velten-Lattrell's innovative approach to interior design champions the interplay of functionality, imagination, and emotional well-being, making every space she touches a personalized story worth sharing.

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