Meghan Markle Renames Her Lifestyle Brand to As Ever: What’s Inside?

Meghan Markle's New Brand: As Ever Explained

Meghan Markle, the Duchess of Sussex, has officially rebranded her lifestyle brand from American Riviera Orchard to As Ever. This change, announced on Instagram, reflects Markle's deep-rooted passion for food, gardening, and living thoughtfully. She describes the new name as embodying the essence of continuity—"as it’s always been"—as she reconnects with her past endeavors, harking back to her beloved blog, The Tig.

A Brand with Heart and Vision

The new brand identity comes with a fresh aesthetic that aligns with Markle's California lifestyle. The logo, featuring two hummingbirds beside a palm tree, has a more modern appeal compared to the previous design, symbolizing a fresh start and a broader product range. According to reports, As Ever aims to encompass not only spreads and jams but also an expansive collection of cooking, crafting, and gardening goods—truly a slice of Markle's everyday life.

What Products Can We Expect?

Markle has reassured her followers that fans can continue to indulge in jam, a favorite which made headlines when she shared jars with celebrities last year. However, the new branding allows for a more diverse product line beyond her previously confined offerings. This opens exciting possibilities for creative culinary products and home decor that reflect her personal tastes and experiences.

Markle's Entrepreneurial Spirit Shines

With the backing of Netflix and a planned launch in Spring 2025, the timing aligns conveniently with her upcoming Netflix series With Love, Meghan, creating anticipation for her dual ventures. Markle's strategic approach seems to emulate successful entrepreneurs like Martha Stewart, aiming to inspire fans with her lifestyle while also creating a platform for sales.

Stay Tuned: Anticipating the Launch

As more updates emerge regarding the launch of As Ever, excitement continues to build. Markle's followers are eagerly looking forward to exclusive behind-the-scenes glimpses as she prepares to unveil her new creations. Given the rich, personal ethos behind the brand, it’s likely to resonate deeply with fans of her previous work.

The relaunch marks a significant moment for Markle as she balances her public persona with her entrepreneurial ambitions, and fans are delighted to witness this new chapter unfold.

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