
AVPro's Bold Move: Understanding the RTI Acquisition
In a strategic maneuver to bolster its offerings, AVPro Global has recently acquired control system manufacturer RTI. This acquisition isn’t just a straightforward purchase; it's a critical step in AVPro's aspiration to extend its reach into the control category, strengthening both engineering capabilities and support for dealers in the home automation market.
Growth Through Integration, Not Disruption
CEO Jeff Murray explains that the integration of RTI is a natural evolution for AVPro. The company has built its reputation on connectivity products, and adding control systems aligns perfectly with their mission. “Now we’ll be even more engaged in the final piece of the pie, which is what the customer actually deals with when they’re operating their systems in their homes,” Murray emphasizes.
What This Means for Dealers and End Users
Murray assures dealers that the acquisition will not lead to exclusivity but will rather provide enhanced tools for custom integration. RTI will continue as a standalone brand within the AVPro umbrella alongside other reputable names like AudioControl and AVPro Edge. This strategy is designed to enhance value for dealers, providing them with further resources without disrupting existing workflows.
The Real Value Lies in Engineering Expertise
One of the most significant benefits of the RTI acquisition is the influx of engineering talent and resources. With a strong team of engineers and support staff now part of AVPro, the company is poised to enhance its offerings further. Murray's vision is not merely about broadening their product line but about fostering innovation and support to ensure dealers can provide clients with top-notch custom solutions.
Conclusion: A Positive Outlook
The RTI acquisition signals a promising future for AVPro and its dealers. By enhancing product offerings without compromising service or interoperability, AVPro demonstrates a commitment to growth and collaboration. In an industry that thrives on innovation and adaptability, this move places AVPro in a strong position within the competitive landscape of home automation.
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