
Progressive CI Expands Representational Reach
In an exciting development for high-performance audio enthusiasts, Harman Luxury Audio Group has appointed Progressive Custom Integration (CI) as its new manufacturer's representative in several key territories across the United States. As of July 1, 2025, this partnership includes regions such as Michigan, the Ohio Valley, Indiana, Kentucky, the Mid-Atlantic, Northern California, MINK, and the Pacific Northwest. The collaboration aims to enhance the presence of Harman's esteemed brands, such as ARCAM, JBL, JBL Synthesis, and Revel.
Why This Partnership Matters
The importance of this alliance is underscored by the commitment to provide local support and personalized service to integrators. Jerry Calder, the Director of Sales at HARMAN, highlights that Progressive CI combines technical expertise with regional infrastructure to ensure that partners receive the support they require for success. This localized approach is especially crucial in the rapidly evolving landscape of home audio technology, where tailored solutions can significantly affect dealer performance.
The Role of Progressive CI in the CI Channel
Progressive CI's long-standing roots in the custom integration sector position it as a pivotal ally for integrators looking to navigate the demanding high-performance audio market. The representative firm's emphasis on fostering relationships and comprehending local market dynamics will empower dealers to leverage Harman’s luxury audio products effectively.
Looking Ahead: A New Era of High-Performance Audio
With the growing trend toward individualized home experiences, the demand for high-quality audio solutions continues to rise. The partnership between Progressive CI and HARMAN Luxury Audio Group not only signifies a commitment to excellence but also aligns with consumer preferences for immersive audio experiences. As the market develops, this collaboration promises to provide integrators with the resources necessary to thrive in a competitive environment.
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