Inside CEDIA Expo/CIX 2025: Innovations Shaping Smart Living

Cross-Border B2B Payments Revolutionized as Stripe and PayPal Back Xflow

Update Transforming Cross-Border Payments in India with Xflow The landscape of cross-border B2B payments in India is on the verge of transformation, thanks to the innovative fintech startup Xflow. With support from major players like Stripe and PayPal Ventures, Xflow recently secured $16.6 million to enhance its services aimed at simplifying international transactions for Indian businesses. A Shift in the Payment Paradigm Founded by former Stripe executives in 2021, Xflow targets the cumbersome processes traditionally associated with cross-border payments. While domestic payments in India have embraced digital solutions through platforms like the Unified Payments Interface (UPI), the international transfer space remains trapped in antiquated methods often governed by banks. As co-founder Anand Balaji noted, these outdated systems lack transparency regarding fees and timelines, creating a pressing need for a modern solution. Empowering Businesses Across Borders Xflow’s platform is designed to empower various business segments—from exporters to freelancers—by allowing them to manage international payments and foreign exchanges with unprecedented ease. In 2025, the company saw remarkable growth, processing nearly $1 billion in cross-border payment volume, thanks to its ability to facilitate transactions from over 100 countries in more than 25 currencies. Funding for Future Growth The recent investment furthers Xflow's mission to expand its customer base and enhance its product offerings in the cross-border payment domain. With total funding exceeding $32 million, the company aims to branch out into new areas such as Singapore and the Middle East, capitalizing on its existing momentum. These expansions not only diversify their market presence but also position Xflow at the forefront of innovative financial solutions for businesses operating internationally. The Role of Technology in Finance At the core of Xflow’s offering is an AI-based foreign exchange tool that helps businesses optimize currency conversions. This tool allows users to set target conversion rates, similar to limit orders in trading, thereby elevating the decision-making process around foreign exchange. With a forecast accuracy of about 92%, this innovation represents a significant advancement in financial technology. Conclusion: What’s Next for Xflow? As Xflow continues to develop its infrastructure and gain regulatory approvals globally, the future looks promising not just for the startup but for Indian exporters and freelancers who have long faced payment challenges in international markets. The support from prominent investors like Stripe and PayPal Ventures further bolsters the startup’s credibility in an industry ripe for disruption.