A New Era for Theory Professional: Matthew Unkenholz Takes the Helm
In a dynamic move set to enhance its foothold in the commercial audio landscape, Theory Professional has welcomed industry veteran Matthew Unkenholz as its new US Commercial Applications and Business Development Architect. With over 40 years of experience in audio-visual integration, Unkenholz brings a wealth of knowledge and enthusiasm that the company hopes will catalyze its growth in the competitive market.
From Humble Beginnings to Industry Leadership
Born into a family immersed in music and theater, Unkenholz's passion for audio developed at a young age. After completing a degree at the University of Texas at Dallas, he began his professional journey as a DJ, which led him to provide sound systems for high school events—including the popular battle of the bands contests. This early exposure not only honed his technical skills but also rooted a deep understanding of live sound dynamics.
A Proven Track Record in Audio-Visual Integration
Unkenholz's experience is marked by his impressive tenure as technical director and venue manager at the University of Texas at Dallas. Over 18 years, he was pivotal in managing performance spaces and large-scale events while driving critical AV integration projects for the campus. His expertise in balancing technical complexity with user experience is a tremendous asset for Theory Professional as it navigates the demands of the commercial sector.
Expanding Reach and Leveraging Partnerships
Before joining Theory Professional, Unkenholz aligned himself with Bormann Marketing, an independent commercial manufacturers' representative, where he successfully promoted various AV brands, including Theory, across the TOLA (Texas, Oklahoma, Louisiana, Arkansas) region. His transition back to Theory Professional is a strategic move; utilizing his familiarity with the brand and its offerings, he aims to expand their national presence while enhancing customer integration strategies.
Voices from Theory Professional
Marc Bertrand, CSO of Theory, expressed his excitement about Unkenholz's arrival, stating, "Adding Matthew's enthusiasm, breadth of AV knowledge, and technical chops to the Theory team will significantly accelerate our growth in the commercial space." With a team equipped with such varied expertise, Theory is poised to innovate and meet the evolving needs of the audio market.
A Bright Future Ahead
The integration of an industry stalwart like Matthew Unkenholz solidifies Theory Professional’s commitment to excellence in the audio-visual industry. As the company strives for significant expansion and innovation, Unkenholz’s personal journey from a young enthusiast to a seasoned professional serves not only as an inspiration but as a testament to the exciting possibilities ahead.
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