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July 19.2025
2 Minutes Read

Samsung Business Experience Studio in Mumbai: Pioneering B2B Innovations

Business professionals in Mumbai studio exploring tech gadgets.

Samsung's New Business Experience Studio: A Leap Toward Digital Transformation

Samsung has made a significant stride in the realm of digital transformation with the launch of its Business Experience Studio (BES) in Mumbai. Positioned on the 28th floor of Oberoi Commerz-II in Goregaon East, the 6,500-square-foot studio serves as an innovative platform for businesses to explore the multifaceted applications of Samsung's advanced technologies. This facility not only showcases Samsung's commitment to creating intelligent experiences but also acts as a hub for B2B partners to engage with various integrated solutions.

A Vision for a Connected Future

The studio exemplifies Samsung's vision of a future where business processes are not only efficient but also interconnected and human-centered. JB Park, President & CEO of Samsung Southwest Asia, explained that the BES is a physical embodiment of their belief in leveraging advanced technologies to facilitate significant digital transformations across diverse sectors. Facilities like smart classrooms, automated hotels, and digital healthcare tools highlight the potential of these innovations to reshape various industries.

The Role of Emerging Technologies in Mumbai

As Mumbai positions itself as a leader in the Digital India initiative, the launch of BES underlines the city's vital role in adopting and showcasing cutting-edge technologies. Shri Ashish Shelar, Hon’ble Minister of Information Technology and Cultural Affairs, emphasized that Samsung's studio will aid in driving innovation and collaboration in emerging technologies. The introduction of tools such as AI and VR at BES aims to enhance service delivery in sectors like education, healthcare, and banking.

Implications Beyond Business

The opening of the Business Experience Studio in Mumbai not only illustrates Samsung's strategy but also mirrors broader trends in the tech landscape where collaboration between technology manufacturers and businesses is crucial for sustainable growth. With the rise of AI and interconnected devices, there is a pertinent need for businesses to rethink their operational strategies. Samsung’s approach at the BES provides a tangible avenue for enterprises to realize and adapt to this shift.

Conclusion: Engaging with the Future

In conclusion, Samsung's Business Experience Studio in Mumbai heralds a new era of business innovation, designed to accommodate the evolving needs of industries in an increasingly digital world. As companies begin to engage with these technologies, the potential for enhanced operational efficiency and innovation grows exponentially. Business leaders and innovators should consider leveraging such platforms to not only drive their own success but also to contribute to the larger narrative of technological adoption and integration.

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JC Murphy's Appointment to CTA Smart Home Division Board Signals Innovation in Smart Living

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