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March 03.2026

2 Minutes Read

Screen Innovations Partners with Phoenix Marketing Group for Enhanced Dealer Support Nationwide

Screen Innovations Teams Up with Phoenix Marketing Group

In a significant move for the Custom Integration (CI) channel, Screen Innovations (SI) and Shade Innovations have teamed up with Phoenix Marketing Group (PMG), marking a new era for dealer support across the nation. Effective March 1, 2026, this collaboration aims to deliver world-class service, training, and in-field expertise to dealers, ensuring that they have the resources they need every step of the way—from pre-installation to post-installation support.

Why This Partnership Matters

With over 40 trained professionals on their sales team, PMG will act as an extension of SI’s sales force. This alignment is crucial as SI aims to streamline projects and enhance dealer experiences, ultimately driving efficiency and profitability for those involved. Shannon Gustafson, VP of Sales at SI, highlights how PMG’s disciplined approach and industry expertise provide a robust foundation for this partnership, allowing them to support dealers more effectively.

A Trend Towards Enhanced Support in the CI Channel

The CI industry has matured rapidly, and the demand for comprehensive support has risen sharply. Dealers now expect not just top-tier products, but also robust assistance throughout their projects. As noted in various reports, partnerships like this one are imperative for manufacturers who want to differentiate themselves in the competitive landscape. PMG's expertise in various domains—including design, lighting, and audio/video—strengthens SI’s position as a leader in the smart home solutions market.

What This Means for Integrators

For integrators, this partnership can be a game-changer. The combined knowledge and resources from PMG and SI promise to empower dealers, promoting a collaborative environment where both partners can thrive. Chris Gilray, the CEO of PMG, expressed enthusiasm about this alliance, recognizing it as an opportunity to provide the high-level service and innovative solutions that integrators need. As the CI industry continues to evolve, this type of cooperation will be essential for success.

Looking Ahead: A New Era for CI

In a world increasingly reliant on technology, the collaboration between Screen Innovations and Phoenix Marketing Group signals a shift toward more integrated and accessible solutions for dealers. As consumer expectations rise, partnerships that promote seamless implementation and sustained support will not only benefit businesses but also enhance customer satisfaction in the home automation landscape.

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Screen Innovations Partners with Phoenix Marketing Group for Enhanced Dealer Support Nationwide

Screen Innovations Teams Up with Phoenix Marketing Group

Why This Partnership Matters

A Trend Towards Enhanced Support in the CI Channel

What This Means for Integrators

Looking Ahead: A New Era for CI

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