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January 26.2026
2 Minutes Read

UpScrolled Soars in Popularity as TikTok Users Seek Alternatives

Two smartphones showing social media in a pastel background, illustrating UpScrolled surge in popularity.

Rising Alternatives: UpScrolled Seizes Opportunity Amid TikTok's Changes

In the dynamic world of social media, seismic shifts can lead users to explore alternative platforms, which is precisely what is happening with the recent ownership change at TikTok. The UpScrolled app has experienced a remarkable surge in downloads, marking a significant moment for users seeking a fresh start in their online social experiences.

A Platform Built on Equity and Transparency

Founded by Issam Hijazi, a Palestinian-Jordanian-Australian technologist, UpScrolled is marketed as a haven for users looking to express themselves freely without the weight of political bias or hidden algorithms influencing what they see. This approach has resonated with many who feel disillusioned by mainstream platforms like TikTok and are searching for a space that prioritizes user agency and transparency.

User Growth: A Demand for Change

Following TikTok's changing ownership structure, which included investors with potential political allegiances raising concerns among users, UpScrolled reported incredible download numbers. Between the deal's finalization on a Thursday and the weekend, the app saw approximately 41,000 downloads, accounting for nearly a third of its total installations. This equates to a staggering 2,850% increase in daily downloads, showcasing a clear desire for alternatives.

The Voices Driving the Movement

Notably, the platform has become a rallying point for various activist groups, especially within the pro-Palestinian community. Users are encouraged to join UpScrolled with promises of no censorship, allowing individuals to share their thoughts and experiences freely, enhancing the platform’s appeal among those frustrated with perceived censorship on mainstream sites.

A Broader Trend Toward Just Platforms

That the UpScrolled app is seeing rapid growth is indicative of a broader trend – users are increasingly seeking platforms that align with their values, especially regarding freedom of speech and content fairness. As Hijazi stated, “It’s about giving power back to the people who use the platform, rather than leaving it in the hands of corporations.”

As we move further into 2026, the migration of users toward platforms like UpScrolled not only highlights a marketplace shift but also underscores the transformative power of social media in shaping public discourse.

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