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You've got a great website. It's loaded with useful information, great customer reviews, and excellent graphics. In spite of that, you feel that your website isn't getting your visitors to pick up the phone and call you, or email you. Your website looks great. But it is a sad fact, that 96% of the visitors to your website, will never contact you.
Almost all of your competitors have the same problems. Great looking website, but no one is calling.
What could you be doing to make them stick around longer, to make them pick up the phone and call you, to book an appointment, to send you an email? To make that happen, you need to start engaging your visitors. Let’s unpack what that means and how you can start today.
What is engagement?
Engagement is the process of building a relationship between your business and your visitors.
The main problem is that if they don't see what they're looking within the first few seconds of visiting your website, they leave and look elsewhere. You need to be able to make their visit to your website very sticky.
8 Lead Capture Strategies To Make Your Website Sticky.
Remember, that 96% of the visitors leave your website without contacting you, never to return. There is a rule of thumb, that says in order for someone to become a customer of yours, they need to have been contacted or exposed to your a minimum of 7-10 times. This could be visiting your website, seeing or hearing an ad, seeing a review or any other type of exposure that makes your business top of mind. We need to find ways to increase this exposure.
People have become much more skeptical and untrusting. We are wary of special offers and become very resistant to being sold.
So we need to have ways to lower their resistance to doing business with us.
Most of us have invested heavily in creating a great looking website. When it doesn't generate the number of new customers that we expect, one of the biggest mistakes that businesses make is to immediately decide to rebuild or redesign their website. An expensive and frustrating process, which will usually have minimal effect on visitor conversion rates.
Check out this short video to see what we mean.
That's where the 8 Lead Capture Strategies come into play. These are strategies that you can apply to your existing website, which will make it easier for people to contact you, and make them stay on your website longer as well as lower their resistance to becoming your customer.
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